MELANIE YUILL
Resume
WBMA Birgminham, AL Reporter/Anchor Mar. 2015-Dec. 2017
-
Researched, pitched, wrote, shot, and edited news stories that increased digital traffic and ratings. My medical stories helped station’s 10 p.m. news become number 1 in the market.
-
Awarded by the Alabama Associated Press for my reporting.
-
Produced hundreds of original stories because of my ability to establish and maintain good relationships with healthcare professionals, government officials, and business owners.
-
Chosen as point person for Sinclair Broadcast network’s coverage of Hurricane Nate from Alabama Gulf. Provided extensive live and digital coverage that aired nationwide on 192 television stations.
-
Wrote and posted daily content for station’s website, Facebook, Twitter, and Instagram accounts. Live tweeted major news events and posted breaking news to all platforms.
Freelance Media Consultant Birmingham, AL Feb. 2017-Nov. 2017
-
Trained Community College staff members how to pitch to news outlets and how to control their message in the media.
-
Wrote plans for how employees can interact with the media, respond in crisis situations, and use social media for promotion.
-
Set up mock interviews for employees to practice talking to news organizations.
WSJV-TV Elkhart, IN Reporter/Anchor/Producer Dec. 2011-July 2014
-
Researched, pitched, wrote, shot, and edited news stories for market’s #1 rated 10 p.m. newscast.
-
Assisted local viewer in obtaining life-saving kidney transplant by amplifying and disseminating story through traditional and digital media platforms to market of over 300,000 homes.
-
Wrote and posted daily content for FOX28’s website, Facebook, and Twitter accounts. Live tweeted major news events and posted breaking news to all platforms.
-
Named Employee of the Quarter for 3rd quarter of 2013 for consistent willingness to work overtime to cover major news stories.
KXLF-TV Butte, MT Reporter/Anchor/Producer Dec. 2009-Dec. 2011
-
Researched and generated significant extra daily local content that allowed newscast to double in size and eliminated the need to outsource news to other bureaus.
-
Planned, wrote, shot, and edited news stories for the market’s #1 rated 5 and 10 p.m. newscasts. Wrote, produced and anchored newscasts.
-
Wrote and posted daily content to KXLF’s website and Twitter account. Posted breaking news to all platforms.
Education University of Maryland 2005-2009
Philip Merrill College of Journalism
BA, Broadcast Journalism
Skills
Editing with Avid Newscutter, Final Cut Pro and Adobe Premier editing systems
Shooting video on Sony XD, Panasonic P2 and DVC Pro cameras
Writing and producing in Avid iNews and ENPS software